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Real World Real Estate Company Affirms Value in Virtual Realty With $50,000 Purchase of BoiseRealEstate.com
Book another big week for the domain business! Talk about perfect harmony.
Last week's top seller, Harmony.com, went for $50,000 and this week's leader,
BoiseRealEstate.com, chimed in right on key with another 50K! Not that being
a penny or two off would have constituted a sour note, but the exact match is
a perfect metaphor for how sweet industry music has been this year.
Moniker.com/DomainSystems.com landed a rare one-two punch this week by handling both the top sale and the runner-up, EducationEssentials.com at $30,375. Those were among seven 5-figure deals reported to DNJournal this week. Our new chart topper, BoiseRealEstate.com, was purchased by Idaho Real Estate Associates, Inc. I contacted Steve Barbey at that company to confirm details of the sale. His firm already has a nice real estate site at IdahoInvestments.com and they are planning to roll out additional sites at BoiseRealEstate.com, BoiseIdahoHomes.com and IdahoRealEstate.com.
This is obviously a company that "gets it" when it comes to understanding the value of generic .com keywords to a business. I spoke with a domain developer who specializes in real estate sites today and he told me he thought BoiseRealEstate.com was an excellent value at this price. He said it wouldn't take long for the buyer to recoup their cash from sales commissions generated through the site. In his area, commissions from a single sale can easily top $25,000. Home prices are lower in Boise but the city, which is Idaho's state capitol, has a population of 185,000 so there are a lot of prospects to work with. Moniker/DomainSysytems' second domain on our new Top Ten, EducationEssentials.com, went to School Specialty Inc., a company based in Greenville, Wisconsin.
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Over the past couple of weeks we have been talking about the big move Enom's Club Drop has been making in the drop catching market (in fact that is the subject of our current Cover Story). Club Drop has added almost 3 dozen new registrars and the harvest from their enlistment program and Chris Ambler's finely tuned software started coming in this week with the company landing three domains on the big board. Those included #3 AirborneExpress.com at $16,000, #5 B2B.net at $10,200 and #9 iVision.com at $6,000. Club Drop also has a pile of high dollar domains moving through the Pipeline as you'll see a bit later (the Pipeline also features a huge $186,000 sale that should be our chart leader next week).
Pool.com matched Club Drop with three Top Ten entries of their own. They claimed #4 with Shareholders.com at $15,500 and also took the 8th and 10th slots. The two other five-figure domains tied for 6th with Biochemist.com and WebsiteDevelopment.com each selling for an even $10,000. Sedo.com booked the Biochemist.com sale while 100DollarDomains.com gets credit for the WebsiteDevelopment.com sale after selling that domain to Ian Andrew at DotcomAgency.com. If he keeps this up, 100DollarDomains owner Arvind Reddy is going to have to find a new name for his site!
Pool accounted for the other two Top Ten sales we didn't mention in our opening paragraphs, RealVideo.com at $7,600 and FootballClub.com at $5,488. The latter was one of several domains Thunayan K. AL-Ghanim (Elequa) purchased at Pool last week. As always Pool had a pile of additional four-figure sales to report. Those included NorthwestVacations.com at $3,400, WildVacations.com at $3,310 and a pair at $3,300: NationalRealEstate.com and Illicit.com. TropicanaLasVegas.com added $3,200 to the till, followed by GiftClub.com at $3,000 and another pair at $2,650: JYS.com and TrademarkNames.com. A misspell that scores 200 in Overture with the extension, WeigtWatchers.com, wolfed down another $2,350. The parade continued with Discontinue.com at $2,283, DropDead.com at $2,054 and Arrhythmia.com at $2,050. The .net side of the sheet was slim but Beaumont.net fetched $1,979.
Sedo's list of big sellers also featured a boatload of domains in that $2,000-$5,000 range. They saw Pauschalreisen.com ("package holidays" in German) go for €4,000 ($4,892), followed by Frankenflirt.de (likely to be a dating site for Germany's Franken region) at €3,250 ($3,975). IGX.com earned €2,900 ($3,547) and Mom101.com added another $3,300. You think Germans don't love their .de's? How about one with two hyphens going for €2,500 ($3,056)! That was Chancen-fuer-alle.de which roughly translates to "everybody should have a shot." Sedo also sold GolfCard.it (Italian country code) for $2,500 and Börsenbrief.ch (Swiss country code with a term meaning "market letter") for €2,000 ($2,446). Käfer.com (German for "beetle") sold for the same price. Also, though the sale price wasn't high it's worth noting R7.org went for €500 ($611) since we don't see many two-character sales reported. We'll have more on Sedo a bit later since they had the #1 domain on our New TLD chart and 6 of the 7 entries on that list!
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Afternic.com just missed this week's Top Ten with Pharmaserv.com going for $5,000. They also found a dog lover who was happy to put a leash on EnglishSetters.com for $2,500. Club Drop's completed sales, in addition to their trio on the Big Board, included Legislator.net at $3,200. Some other nice sales that came to our attention were Scamco.com at $4,000 (proud seller Michael Cassidy showed us his Escrow.com receipt), GiftCatalog.com at $3,000 and FreePSP.com at $2,000. GiftCatalog.com was an interesting buy. Chad Wright, who is well-known in domain circles, somehow managed to convince the Target Corporation to sell this excellent domain to him! Chad also told us he has three 5-figure sales in the works and expects to be able to release the names when they clear escrow.
.Org fans will be interested in the sale of a nice package of 14 domains (13 of which were .orgs) at DNForum.com. Chris Beach sent all of these to Markus Schnermann of KeywordDomains.com for $5,500: Television.org, Diary.org, Actress.org, Actresses.org, Clicks.org, Clicked.org, Clicking.org, Sold.org, Hoax.org, Hoaxes.org, Definitions.org, Virginity.org and Insulted.com.
In the Pipeline: Another big week is shaping up next week and it will take a doozy to top VisitFlorida.com. On August 10, Florida's non-profit tourist marketing agency announced they paid $186,000 to get the domain from a New Jersey entrepreneur. It will fall in the reporting period for next week's column, so that will likely be our next #1. An auction for Kinko.com has ended at Enom's Club Drop at $20,100. They also received high bids of $6,800 on DunnAndBradstreet.com and $6,100 on ProGolfShop.com. Now comes what can sometimes be the hard part - getting bidders to pay their bill! Two of Club Drop's names in last week's Pipeline are still there awaiting payment - EVZ.com and Dynamo.com. Pool has also closed a five-figure auction for EuroPro.com at $14,000.
Source : http://www.dnjournal.com/
