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ANSWER:
Pay-per-click advertising is a very common type of paid search-engine
inclusion. In pay-per-click advertising the advertiser — i.e. Web
site owner — bids on a submitted site's ranking for a given search
phrase and is subsequently billed the bid amount each time a visitor to
the site arrives there via the search engine. The highest bidder gains
the highest ranking. The second-highest bidder gains the second-highest
ranking, etc. Pay-per-click can be a rather costly solution but remains
the only way to guarantee a high search engine ranking.
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